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Fair & Equitable: Assessing New Approach to Aerial Imaging

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New instant access to cloud-based aerial imagery drives productivity gains for property assesors, commercial businesses

The April 2017 issue of Fair & Equitable Magazine features an article contributed by Nearmap Vice President of Marketing, Tony Agresta, entitled "A Billion Dollar Industry— What’s Driving the Growth in Aerial Photography?" In the article, Agresta explains how new cloud-based delivery of fresh, ultra-clear aerial imagery is driving rapid growth in the market, and unlocking opportunities across a broad range of uses and industries. One of the applications he highlights is the use of aerial images by property assessors and appraisal districts in local government.

Agresta cites the Appraisal District of Bexar County, Texas as an example. "The county is the fourth-largest in Texas with more than $1 billion in new construction. With the 2015 approval of an open-carry bill in the Lone Star state, the safety of appraisers became a concern." Even with computer-assisted mass appraisal (CAMA) applications, most districts acknowledge the need for in-person inspection to verify data. For Bexar County, however, the case for reducing in-person inspection has never been more urgent. The recently passed open-carry bill poses new risks to on-site assessors, and rapid growth in the county has spurred an increasing number of appeals. While the use of aerial imagery for property assessment is not a new concept, districts that combine it with another geospatial technology such as Esri's ArcGIS are validating faster and more accurately from their desktops. More importantly, they meet the growing demand on time and resources with less risk.

Nearmap high-resolution PhotoMaps™ in ArcGIS Online showing new residential construction in Bexar County, TX from Nov. 2016 to Jan. 2017.
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PhotoMaps of Bexar County, TX - Nov. 19, 2016PhotoMaps of Bexar County, TX - Jan. 25, 2017

View Now: Empower Property Appraisal with Current Imagery

The benefits of instantly accessible aerial imagery extend beyond local government to industries such as architecture, construction, and engineering. For example, site planners and designers can plan more confidently with visual data that shows current ground conditions, potential impact of construction on environment and infrastructure, vehicle accessibility routes, and areas of high risk. In contrast, a satellite view doesn't typically provide enough detail for this level of accuracy.

Nearmap captures, manages, and delivers frequently updated high-resolution aerial imagery. Instant access to Nearmap's cloud-based PhotoMaps™ helps local governments and commercial businesses make smarter decisions, deploy resources more efficiently, and minimize the time and risk of sending people, equipment, and vehicles on-site.

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