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CIO Review: Mapping Reality Transforms the Way We Work

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Nearmap CEO, Rob Newman, envisions future of aerial imaging and 3D mapping where businesses "stream" reality on demand.

Similar to the evolution of music from Sony's ubiquitous Walkman to iPods to on-demand streaming like Spotify, aerial mapping technology is transforming rapidly, giving businesses powerful new ways to see "reality" instantly—without actually being there. Nearmap CEO, Rob Newman, lays out his vision of Mapping Reality in a special GIS-focused edition of CIO Review.

In the article, Newman explains, "Not that long ago, high-resolution aerial imagery was available mainly to a privileged few: large companies and governments that could afford to hire an aerial photographer, engage a fleet of planes, and wait weeks, if not months, for a bird’s-eye map to be constructed. The service was expensive—and obsolete by the time the customer received it. This was essentially the old model, quite similar to the way that bespoke enterprise software was once installed, before the advent of SaaS and the adoption of the cloud."

Forging ahead as a pioneer in the aerial imagery industry, Nearmap is serving far wider audiences by providing a subscription service that lets businesses access a massive library of current and historical imagery on demand. Nearmap's high-resolution 2D orthoimagery is updated frequently, making it a more accurate source of visual data than satellite images. Newman continues, "Companies are creating derivative products from Nearmap location content, using advanced algorithms to analyze and classify the most relevant and useful attributes in the imagery itself. Virtually any user can easily create massively scalable databases of attributes like decks, pools, trees, crops, types of buildings, and more—the democratization of data at its best."

Nearmap high-resolution PhotoMaps™ showing oblique aerial view of the Children's Museum of Indianapolis - May 16, 2017.
Oblique aerial view of The Children's Museum of Indianapolis - May 2017

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More recently, Neamap is continuing down the path of innovation with new advances in 3D mapping. Aerial surveys conducted with Nearmap's HyperCamera2 collect thousands of photos using views from multiple angles. "With this vast collection of visual data, our proprietary software constructs a detailed, photo-realistic, 3-D view—a model of reality on the ground."

The uses for this kind of data are limitless. Developers can see 3D models of of buildings in the context of real surroundings, infrastructure, environment and light. Municipal governments can make better decisions about how plans impact a community, permitting, and citizen services. Utilties and telecommunications companies can better visualize and manage critical assets.

Newman concludes, "We’re just at the beginning of a dynamic new age for 3D aerial imagery, where future uses lie somewhere beyond our imaginations."

Read the full article on CIO Review Magazine here.


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About Nearmap
Nearmap brings the real world to you. We capture, manage and deliver the most current location content in the world, allowing businesses and governments to explore their environment easily. With Nearmap, organizations unlock opportunities that consistently inform decision-making and transform the way they work. Our high-resolution, frequently updated aerial imagery is 2.8-inch GSD, better than satellite imagery. Delivered within days of capture, Nearmap shows changes over time. Users save time and money, reduce site visits and efficiently plan with current, clear imagery. 

Nearmap is delivered through a refreshingly easy-to-use interface called MapBrowser™ or accessed via Esri®, Autodesk, CAMA systems and other third party products.

Demos of Nearmap are available. For more information on Nearmap, visit https://go.nearmap.com.


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Image Quality Outshines Satellite Images

Nearmap PhotoMaps™ are consistently 2.8” GSD—which is typically several times sharper than satellite images—giving you unrivaled clarity, precision and detail.

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Get a Clear Aerial View of Property

Take accurate remote measurements. Estimate with precision. Plan around detailed features, and view property changes over time.

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View Current Aerial Maps

Our up to date aerial maps are consistently refreshed to give you timely, actionable information. Browse aerial photos from recent surveys, or view our nationwide urban coverage areas.

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Watch Updated Aerial Maps Tell Stories

With precise geolocation, Nearmap aerial imagery monitors change over time and tells compelling stories of truth on the ground. Plan with confidence, and see your projects evolve.

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Always-on, Instant Access

Whether you're viewing orthoimagery or oblique aerial views, Nearmap's cloud-based PhotoMaps™ give you instant access to consistent, high quality aerial imagery with spectacular detail.

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Sharper than the Best Satellite Maps

And frequently updated, too. Nearmap captures the urban US multiple times per year, and new aerial images are processed and streamed to the cloud within days. Get instant access to all current imagery and historical aerials, precisely georeferenced to show you truth over time.

View incredible detail with our high resolution aerial maps. Satellite images are often blurred by weather or the atmosphere. Nearmap captures leaf-off and leaf-on aerial photos year round under the best possible conditions.

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