Silicon Slopes: Nearmap CEO, Rob Newman, explains how Software-as-a-Service (SaaS) is revolutionizing the aerial imagery market
Not too long ago, businesses interested in using aerial imagery commissioned someone to fly and photograph areas, manually process the images into aerial maps, store them on internal hardware, design applications to access them, and maintain them over time. The process was as lengthy and costly as it sounds. Once the aerial photos became out-of-date and obsolete, they started the process all over again. Thankfully, those days are behind us. In a recent Silicon Slopes article entitled "Spend Less — And Work Smarter" Nearmap CEO, Rob Newman, explains how the Software-as-a-Service (Saas) business model is disrupting the traditionally data-heavy and time-intensive aerial imagery market.
"Today, the most current, high-resolution aerial photos and maps are now available to virtually anyone. That’s because aerial imagery is beginning to undergo the same sort of revolution as software thanks to companies that collect, process, and store the visual data in the cloud. Companies large and small can subscribe to a service that give them just as much aerial imagery as they need, with no extra outlay in hardware or maintenance costs."
For businesses, timeliness, accuracy, and quality are paramount. While the ability to access a satellite view of a location has been around for several years, even the latest satellite imagery lacks the clarity and detail required by many commercial users. Moreover, satellite images are only updated every 1-3 years. Other imagery sources, such as drone captures of construction sites, present a different set of challenges. Drones can capture a small area of land relatively quickly, but usually only a single project at a time. Imagine trying to scale this across an organization that manages multiple projects concurrently. What about the process of stitching the images together, geo-referencing them, and integrating them with measurement and design tools? Most importantly, once captured—how is the drone imagery hosted, published, and maintained? The answer isn't a simple one. It requires massive amounts of computing power and man hours.
That's where Neamap comes in. Nearmap gives businesses a simpler and better alternative with instant access to its library of current and historical high resolution aerial imagery in the cloud. In the US, Nearmap's aerial capture program surveys 70 of the country's largest cities up to three times per year, with 270 cities captured at least once a year. Nearmap's PhotoMaps™ help businesses of all sizes and kinds work smarter and faster. How? Use cases include remote measurement, change detection, lead identification, communications and more.
Nearmap brings the real world to you. We capture, manage and deliver the most current location content in the world, allowing businesses and governments to explore their environment easily. With Nearmap, organizations unlock opportunities that consistently inform decision-making and transform the way they work. Our high-resolution, frequently updated aerial imagery is 2.8-inch GSD, better than satellite imagery. Delivered within days of capture, Nearmap shows changes over time. Users save time and money, reduce site visits and efficiently plan with current, clear imagery.
Nearmap is delivered through a refreshingly easy-to-use interface called MapBrowser™ or accessed via Esri® and Autodesk products.