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Case Study:
Elite Grounds L.C.

Elite Grounds Achieves Ground-Breaking Increases in Accuracy & Productivity

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Elite Grounds is one of Utah’s largest full-service maintenance and landscaping companies offering a broad range of services to municipalities, commercial and high-end residential properties in Utah and Salt Lake Counties. Considering the growth expected for 2018 and beyond, Elite Grounds needed a more advanced visual tool to manage business growth, gather precise measurements and provide accurate quotes to customers. After several years of using low-resolution satellite imagery, the team turned to Nearmap to provide high-quality, aerial imagery that is frequently updated to provide the best service possible to clients.

Nearmap now supplies Elite Grounds with clear, timely captures to eliminate onsite visits and exclusively measure properties remotely. With Nearmap implementation, Elite Grounds has reduced estimation time by 75 percent. Before Nearmap, Elite Grounds staff would hand measure with a measuring wheel and quote just a few commercial properties a day. Now the company is measuring more efficiently— which can allow business growth while saving time, resources, and money.


Poor Quality, Old Imagery
Before using Nearmap’s HD aerial imagery, Elite Grounds resorted to using satellite imagery from large mapping services, which was often old, blurry and lacked zooming capabilities.  Satellite imagery is typically outdated and lacks resolution detail making it extremely difficult for the team to produce accurate bids without also going to the client’s service sites. It didn’t represent recent features like buildings and roads, and small property details like sprinklers and valve boxes which were too small to notice at that resolution.

Lack of Historical Imagery and Visibility
The Elite Grounds team had no reliable way of viewing the same property in multiple seasons. If the team was referring to imagery captured in warmer months, tree coverage made it difficult to measure the property.


Nearmap caught Cameron Ashby’s eye when he first saw its imagery in a landscape magazine. Curious about how a paid, aerial imagery service could beat a free satellite imagery system, Ashby requested a Nearmap demonstration. The demo blew him away.

By incorporating Nearmap into its operations, Elite Grounds has access to clear, current imagery— a tool it can trust with its biggest projects. The staff no longer needs to spend a full day in the field to manually verify their measurements. The Elite team uses measurement tools within Nearmap’s cloud-based platform, MapBrowser, to prepare bids from the office or anywhere—saving significant amounts of time, resources and money.

“ With the time and cost savings we’ve achieved through Nearmap, I only wish that we had implemented the imagery sooner. Working with Nearmap is a no-brainer.

- Cameron Ashby, Systems Manager at Elite Grounds L.C.

Saved Time
“Nearmap saves our staff between six and 12 hours minimum per job. Eliminating time onsite and preventing change orders has reduced job estimate time by about 75 percent,” notes Ashby. “Above all, the increased accuracy of bids is the most critical factor to our customers and us. The time savings have also allowed us to bid on more projects than ever.”

This has proven invaluable in larger projects. “This year we serviced and maintained all the small Pocket Parks in a large developing community association, which is a big undertaking. With Nearmap, we saved about two weeks of company time in just measuring all of the parks,” said Ashby.

Accurate Measurements and Quotes
Nearmap captures its imagery at 2.8" GSD— much clearer than the best satellite images. Nearmap updates imagery multiple times per year keeping up with Utah’s rapid growth and development. “With accurate, clear imagery we can give the customer the most correct and fair quote,” said Ashby. “There is no better marketing than a happy customer and a beautiful end product.”

Ashby recounts a time when the team tested Nearmap’s abilities against traditional onsite measuring. Both sets of measurements were within just feet of each other. The deployed team took four times as long to gather measurements.

With Nearmap imagery, the Elite Grounds team has access to up to four years of historical imagery. They can select imagery taken in the spring and fall, so foliage doesn’t get in the way of measurements.

Accurate Inventory and Resource Deployment
During the winter season warehousing and inventory can be a challenge for lots of landscaping and utility companies who put up holiday lights on commercial and residential properties. The 3-D line tool within MapBrowser helps the Elite team measure rooflines perfectly, so they can order the appropriate quantity of strands of lights during the holidays, eliminating excess.

Customer Service
“Nearmap’s customer service is unmatched. The development team came to our office for one to two hours to talk about features we would want to see in future software updates. They listened and some of our ideas have been implemented. They really value our opinions,” said Ashby.

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Elite Grounds, L.C. was founded in 2003, determined to fulfill its company mission— providing customers with real solutions, professional performance and complete satisfaction. The company offers an array of services such as landscape maintenance, landscape construction, sprinkler services, chemical services, snow and ice control, dormant pruning, holiday lights, and many more specialized services. Because of the booming population growth in the Salt Lake Metro area, Elite Grounds’ business has exploded—serving hundreds of clients within a 50-mile radius.

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